Alta Quota is a unique exhibition for those who love mountain and outdoor activities. It promotes the latest tourism news, trends and brands. The exhibitors offer the innovations for the winter season, but also for spring and summer.
The event is free and 2016 registered 42,000 visitors, 132 exhibitors, 128 ski clubs, 171 brands all spread over an area of 13,000 square metres. The indoor area houses the stands of the various sectors related to the mountain chain: tourist agencies, tour operators, hotels, ski clubs, mountain rescue services, sellers of clothing and technical equipment, mountain handicrafts and specialised publishing. The outdoor area is 5,000 square metres wide and it’s the most appreciated feature of the fair. This area is fully equipped to host events and contests related to mountain outdoor activities.
Alta Quota takes place from 13 to 15 October at the great Exhibition Centre in Bergamo. Reaching the exhibition is easy both by car and by train. The park ticket is €3 per day. The exhibition is open on Friday from 3 pm to 10 pm. On Saturday and Sunday from 10 am to 8 pm.
The promotion of tourism is certainly one of the strengths of the event. It is one of the best opportunities for the exhibitors to promote their offers and innovations and for the visitors to be informed and updated. For this reason, Alta Quota wins ranks first as a marketplace for “white” tourism in autumn.
If you’re looking for the trends in outdoor clothing and equipment, Alta Quota is the event for you. You will find a lot of intersting things that satisfy everyone’s desires, with the possibility of carrying out tests on products for free. In addition to the indoor stand, exhibitors can also use the facilities set up in the large outdoor park to allow the use of all the equipment. At the “Meeting Point” area you can also enjoy fashion shows and look at the trendy clothing collections.
The most dynamic area is the Climbing Village, hosting facilities and competitions. The Boulder Wall, the Tower and the Rotor will test the most experienced and encourage newcomers to enjoy the discipline. BergaBlocco is the popular “boulder contest” for the most experienced climbers. There is a “slack line contest”, too.
Cycling is growing fast and it fascinates a number of users always bigger and mixed. You find the latest models of the latest innovations, One of the fast growing sectors is cycling, a sport which fascinates increasingly heterogeneous consumers. In addition to classic mountain bikes, such as road bikes and mountain bikes, there is plenty of space for market innovations such as ebike and fatbike.
For the second year an area exclusively dedicated to ski mountaineering will be set up. The organizers and the exhibitors always work with the most famous Italian alpine club, CAI, which has more than 22,000 members.
Also this year, Alta Quota hosts famous sportsmen, women and athletes of the Italian Winter Sports Federation, who entertain the visitors with their breathtaking adventures and unforgettable success. On Saturday at 5 pm Federica Mingolla, the first woman lead climber who free climbed one of the most famous paths of the Dolomites, will present the video “My Vertical Dream”. On Sunday at 4 pm Angelika Rainer, the world ice-climbing champion, will amaze visitors with the stories of all her adventures.
If you love Italian food, then “polenta taragna” is what you need to recover from stenous acivities. It is a typical dish from northern Italymade of polenta (cornmeal mush), butter and tasty cheese. On Saturday night from 8 pm to 10 pm you can take part in the “Taragna Night” and enjoy live music and freestyle BMX.
Copyright photos: www.alta-quota.it
Article written by: S. Mazzola